Big coup de comm for Apple, which unveils three clips filmed on Iphone X. Among them, that of Lomepal, which pays homage to his city in a new piece.
The clip shows us Lomepal skatant in Paris between Pigalle, pigeons, blocks, and the sky train. He offers himself a little breathing out of time, in the city where everything is always going too fast.
Musically, he does what he knows best: a melancholy ballad half sung, like a "waking Paris" Dutronc brought up to date. The song "Deux", teased in 38 seconds on Youtube, is available in full on Applemusic.
"Oh darling, look, I think we're in a movie / there's more than us in town"
The challenge is successful: we let ourselves be transported to our city with disconcerting ease. The other two clips directed by Apple in Lyon and Marseille, we have the same effect. The two rappers Chilla and Reef , far from the postcard plans, show us their interpretation of their city, their neighborhood, their spot. Their daily life for real: that's what makes all the magic and authenticity of these clips.
Black and white clips, both artistic and impactful: it's hard to believe that the tool that we use to shoot heart filter snapchats can also do that. Yet, they are proof that talent is more important than the tool made available. And Axel Morin , the director, seems to have to resell.