In the small world of sneaker enthusiasts, everything is a matter of details .
Take the Air Jordan VII for example. Views at the back of the Chicago Bulls during the 1991/1992 season (NBA title, MVP title, best scoring title, etc. ), if they are undeniably part of the most cult models of the range, all not are not worth it.
There are those worn by Christ in the regular season, those worn in the playoffs, those worn in the Michael Jackson Jam , and, the most sought after, those worn at the 1992 Barcelona Olympic Games: those in the colors of the banner. starry with which MJ and his band Avengers of the orange ball have globalized basketball by turning the Spanish fortnight into an exhibition gala.
And again, there are different Air Jordan VII: those marketed for the general public whose heel is adorned with a discreet number 23, and the more confidential where are flocked instead of a 9 , the number attributed to His Airness at within the Dream Team.
These Air Jordan VII there, the 'AJ7 Olympic', are the most sought after game .
And like any good addict sneaker that respects itself, Fat Joe knew it better than anyone.
Nothing like a cool sole that feels new?
In 2004, Don Cartagena is already recognized as one of the greatest collectors of sneakers in this world .
[When for a mere mortal owning many pairs means at best what to fill a closet, for a guy like Fat Joe it means having to expand his house to store more pairs - see this bewildering video in which he presents 'only' part of his collection .]
So it is only natural that when the cameras of MTV Cribs (but if you remember this show which was inviting in the houses of the rich & famous to put the view to the small people) came to film at home the episode 4 of season 6 that the boss of the Terror Squad was keen to show off his wonderland.
Walking through the stacks of cartons, Joe then seized an Air Jordan VII Olympic which according to him would have cost "a few thousand dollars on ebay" and that would be "deadstock" - "never worn, never out of the box" in the sneaker language.
And history to prove that he does not joke on this point (and that incidentally, he does not care about the theory of germs), he gives without warning a generous lick on the entire length of the sole!
Here in slow motion and replay what it gives:
The porn shoe at its best
Worship as soon as broadcast, the sequence does not cause the least of the perplexities : but what could it have been through the head of the Big Joe, who usually refuses to lick anything, starting by the crotch of his girlfriend?
[Cf. his 2001 hit What's Luv and his infamous intro line "Slow down baby, Let's know from the gate I do not go down lady".]
Would a shoe sole be better than the shrine sanctuary?
Joey Crack's response in 2012: "Back in the days when we became rich, I and my friends were getting 40, 50 pairs of identical shoes. Air Force, Jordan ... So, we started to delve with, to do stupid things like licking. "
If the explanation here adds a little more discomfort to discomfort (like the guys are there between them and licked pairs of pumps in the greatest calm ?!), it is nonetheless difficult to contradict the rapper when he says that this is "one of the moments, if not the most classic moment in the history of culture sneakers" .
Not only has the gesture remained etched in the memories , but according to him not a day goes by without a collector approaching him to talk about it, including among "Chinese niggas" .