Soprano signs a sunny tube with Niska....
With Zoum, Soprano is preparing to fight on all fronts: first, the stage, with a huge tour planned for 2019 that will crown the resounding success of L'Everest, his latest album to date; also the streaming, while nowadays most rap album sales are made via Spotify, Apple Music and other streaming platforms.
Soprano takes Niska to Cuba for a potential hit
The rapper and singer from Marseille, for his latest video, takes a Cuban sunbath with Niska, one of the biggest rap stars of recent years, for an announced hit: the clip with a neat aesthetic puts them in front of a typical Cuban car, a stigma of a country that still lives today in the past. Dressed in their most beautiful tuxedos, wearing perfectly fitted hats, Soprano unwinds his flows with his sunny voice while Niska brings a significant added value to the title: his dancing flows, which have already made the powder talk, especially on Sapés like never before, are just as effective on Zoum.
Soprano to conquer streaming
Everest, Soprano's fifth album released on October 14, 2016, has enjoyed considerable commercial success - the album is now a diamond disc. However, published a little early, it did not fully benefit from the huge benefits of streaming. Indeed, it began to gain considerable momentum in album sales from 2017 onwards. By signing this title with Niska, also a diamond disc with Commando thanks to his success in streaming, Soprano is preparing to enter this era and Zoum is a first explosive step.