OTRO, THE NEW APP THAT BRINGS TOGETHER THE STARS OF FOOTBALL
Last weekend, OTRO was promoted to Instagram by some of the biggest names in world footballlike Neymar Jr, Zinedine Zidane or Lionel Messi. If this promotion was enigmatic, today we know a little more about what is OTRO .
Indeed, OTRO is a digital platform with an application and a site that has 17 internationally renowned footballers: David Beckham, Lionel Messi, Neymar JR, James Rodriguez, Romelu Lukaku, Benjamin Mendy, Gabriel Jesus , Dele Alli, Luis Suárez, David Luiz, Toni Duggan, Lieke Martens, Eric Cantona, Zinedine Zidane, Jerome Boateng, Paulo Dybala or Isco . On OTRO, they will unveil exclusive content such as videos, live chats or question and answer sessions, some of which will be reserved for paying subscribers. The fee schedule is as follows: a monthly subscription is encrypted at 3.99 euros while an annual subscription will cost 39.99 euros. The goal is to link the football world to the digital world and will undoubtedly allow footballers who have chosen to work with OTRO to retain their community .
A project with a huge scale
This type of project is obviously very expensive . Behind the innovative initiative OTRO - reminiscent of The Player's Tribune or Dugout - is the controller 23 Capital who has been busy contacting a maximum of player agents and shareholders. According to The Financial Times, no less than $ 50 million was contributed by 23 Capital to fund the project, also supported by Corrum Capital and Quantum Partners. It is undoubtedly this solidity that has convinced so many elite footballers to join the social network OTRO that will offer its subscribers hyper exclusive content that can go up to meetings with their idols .