ALONZO AND MHD FOR THE LAUNCH OF THE PUMA RS-X! [VIDEO]
The rappers present a new sneaker alongside footballer Allan Saint-Maximin.
A must-have brand of sportswear and streetwear, PUMA is all about a global strategy related to Street Culture. Renowned equipment manufacturer to whom we owe many pieces and pairs of sneakers, the brand also knows how to enter the current codes by partnering, in France and internationally, with some of the greatest artists and influencers of their generation. PUMA plays on all terrains and can sometimes be confined to a very sportswear style, as a more urban look: this new RS-X introduced by Alonzo , MHD and Allan Saint-Maximin.
PUMA revisits one of its iconic models
A new pair therefore draws inspiration from the Running System, a cushioning innovative technology and high-end launched in the 80s a revolution at the time, brought up to date with the brand feline and his new range of RS-X. An imposing sneaker that knows how to be refined thanks to its many details. A perfect between-between past and future, since the shoe fits perfectly into the current codes, while leaving intact the identity and history of the brand. Colorful and unique, this sneaker is a mix of style, comfort and versatility thanks to the famous RS technology.
Several variations and a big campaign!
This new RS-X Reinvention is therefore the first new generation model to see the light of day. Everything has been thought to the millimeter, with handpicked colors and thoughtful details. The RS-X-TOY is the second version brought by PUMA, inspired by collectible toys. Finally, many other pieces will arrive in the coming months, as those inspired by the world of television, automotive or tele-communications. Meanwhile, we can already enjoy a beautiful campaign carried by Alonzo , MHD and Allan-Saint Maximin. They embody fanatical fans during a game like no other ...